Geofencing
Draw a virtual fence around a place. A Papa John’s franchise fenced the competing pizza shops; anyone who walked in with a phone saw Papa John’s ads over the next 30 days.
Geofencing and programmatic display
ShopSmart Digital
Your ad on the phones, websites, apps and videos of the people most likely to buy, chosen by where they go, what they search and who they are.
TL;DR
ShopSmart Digital is programmatic display advertising across websites, apps and video, with six ways to choose the audience: geofencing a place for 30 days, audience curation, keyword targeting, site retargeting, event targeting and geo-targeting by radius. Our designers make the ads in the five standard sizes, campaigns can be local, regional or national, and every campaign comes with detailed reporting.
Six tactics
Which targeting tactic fits your business?
Each tactic below ran for a real advertiser, with the ad our designers made for it.
Audience curation
Choose who sees the ad by income, age, and whether there are children or pets in the home. LawnScape reached homeowners interested in lawn care.
Keyword targeting
Reach people who search the words that matter. Hartzell Deep Steam went after “carpet cleaning near me”, “remove carpet stains” and “best carpet cleaner”.
Site retargeting
Follow up with people who visited your website and left. Mr. Rooter Plumbing caught the visitor who read about fixing a drippy faucet and didn’t book.
Event targeting
Reach the people who attended an event. Carr-Tech paintless dent repair advertised dent repair and ceramic coating to the crowds at local car shows.
Geo-targeting
Show the ad to everyone within a radius of a location. Golden Corral used it for “Help Wanted, Now Hiring” around its restaurant.
One campaign, five sizes
What sizes are the ads?
Programmatic display runs in five standard sizes, and we design all five. Here is Stanley Steemer’s “Clean, Merry & Bright” campaign in each.
Where do the ads run, and how far?
Across websites, apps and video. A campaign can stay inside one Indiana town, cover a region, or go national.
Every campaign comes with detailed reporting.
Can digital work with print?
Yes, ShopSmart Digital is built to run alongside the mail. A geofence puts your name on someone’s phone before your postcard arrives; a magazine coupon and a retargeting campaign keep the same offer in front of the same household, in the mailbox and on the screen.
Answers
Questions about digital ads
What is geofencing advertising?
A virtual fence around a place. Anyone who enters it with a phone can be shown your ads over the next 30 days — a Papa John’s franchise fenced the competing pizza shops.
What ad sizes do I need for programmatic display?
Five: 160×600 and 728×90 for desktop, 320×50 and 300×50 for mobile, and 300×250 for both. ShopSmart’s designers make the set.
What is site retargeting?
Showing ads to people who already visited your website and left without booking, like the homeowner who read Mr. Rooter’s page on a dripping faucet and did not call.
Can digital ads reach people at a local event?
Yes, through event targeting. Carr-Tech reached the people at local car shows with paintless dent repair and ceramic coating ads.
Where do programmatic ads appear?
Across websites, apps and video, at local, regional or national reach, with detailed reporting.