Shared mail coupon magazine
ShopSmart Magazine
A coupon magazine with a long shelf life, mailed 100% through the U.S. Postal Service to the Indiana zones you pick.
TL;DR
ShopSmart Magazine is a shared-mail coupon magazine mailed 100% by USPS to Indiana homes, with delivery backed by postal receipts. You choose one or more county zones, our designers build the ad as part of the price, and you can change it month to month. Results show up in coupon redemptions, trackable calls, QR code scans and web and social engagement.
What is ShopSmart Magazine?
ShopSmart Magazine is a shared-mail magazine: local, regional and national advertisers in one issue, mailed together to the homes in each zone. Every issue is chock-full of dining, automotive, entertainment and home improvement offers, which is why households hold on to it until the next one arrives.
Depending on the town, the masthead reads ShopSmart Magazine or MoneySaver Direct Magazine, the two brands the company has consolidated into. A few zones still carry the older names, Great Deals Savings Magazine in Portland and Winchester and Elite Choice in Muncie. Fourteen editions are online on our local offers page.
How does the magazine reach homes?
By mail, every copy. ShopSmart Magazine goes 100% through the United States Postal Service, and we guarantee delivery with postal receipts to back it up. Nothing is left on a driveway or stacked in a rack.
The network is zoned county by county. Pick one zone or several, from a single county around your shop to the whole state: across all editions the magazines reach nearly 1.5 million Indiana households every month, 450,000 of them in northern Indiana. The coverage map shows the homes in each county.
Do I have to run a coupon?
No. Some businesses include a special discount, an incentive or a coupon to bring customers in. Others use the magazine to keep their brand in front of local households month after month, with no offer at all.
Either way, the page works the same: it lands in the mailbox, it sits in the house with every other local deal, and it is there when someone needs a plumber or wants a night out.
How do I know the ad is working?
Four ways:
- Coupon redemptions. Count the coupons that come back across the counter.
- Trackable phone calls. A number in the ad that only the ad uses.
- QR code scans. A code that sends the reader to your offer online.
- Web and social engagement. The visits and follows the ad sends your way.
Made in house
Who designs the ad, and can it change?
Our design team, led by Kelly Smith, builds every magazine ad, and design and consultation are included in the ad price. Change the ad month to month: a new offer, a new season, a new service. These are a few of theirs.
Answers
Questions about the magazine
How do I know my magazine ad is working?
Track it four ways: coupon redemptions, a trackable phone number, QR code scans, and the visits and follows it sends to your website and social pages.
Can I change my magazine ad from one month to the next?
Yes. You can change the ad month to month — a new offer, a new season, a new service.
Do national brands advertise in ShopSmart Magazine?
Local, regional and national advertisers all run in it. Franchise operators of Papa John’s, Stanley Steemer and Midas have appeared alongside one-location shops.
How much does an ad in ShopSmart Magazine cost?
Rates are not published; they are quoted on a complimentary consultation. Ad design and consultation are included in the ad price.