Chris Mougeotte
Founder & Director of Sales
In direct mail marketing since 1995. Chris started in his family’s business, Great Deals Magazine, and launched The Lake City Saver with Sarah in 2009.
About us
From The Lake City Saver to ShopSmart
A Warsaw family business that has grown into a statewide network of coupon magazines, and the team that designs, prints and sells them.
How did ShopSmart Marketing start?
With one magazine in one county. Chris and Sarah Mougeotte launched The Lake City Saver in 2009 for Warsaw and Kosciusko County, and incorporated the business in Indiana in 2010 as Lake City Saver Inc. Chris had been in direct mail marketing since 1995, starting out in his family’s business, Great Deals Magazine.
Today the family of mastheads covers much of the state: MoneySaver Direct across the north, ShopSmart in Kokomo, Lafayette, Richmond, Wabash and Warsaw, Great Deals in Portland and Winchester, and Elite Choice in Muncie. The company has been consolidating them into two brands, ShopSmart Magazine and MoneySaver Direct Magazine, which between them now reach nearly 1.5 million Indiana households every month.
What else does the company do now?
The magazine is still the core of the business, and the same team now mails postcards, runs geofenced and programmatic display ads and manages social media for Indiana businesses. The ads are designed and produced in house, by the people below.
The team
Who will you work with?
Sales, design, production and client success, and two office dogs.
Sarah Mougeotte
Founder & Office Manager
Co-founded The Lake City Saver in Warsaw and runs the office that keeps every edition on schedule.
Sue Sheller
Production Director
Runs production from the digital files to the printed publications.
Kelly Smith
Lead Graphic Designer
Designs the postcards, the magazine layouts and the digital ads.
Sally Schenck
Client Success Manager
Came from radio, TV and print, and directed Bob Ross’s The Joy of Painting.
Cynde Balero
Sales Assistant
Supports the sales reps and their advertisers.
Joanna Prescott
Sales Representative
A Purdue graduate who moved from the orthopedic field to advertising sales in 2017.
Mike McCarty
Sales Representative
Sells for ShopSmart by day and plays drums in a band.
Bella and Charley
Office dogs
The two who greet everyone at the office.
Answers
Questions about the company
Who owns ShopSmart Marketing?
Founders Chris and Sarah Mougeotte. Chris is Director of Sales, Sarah is Office Manager.
When did The Lake City Saver start?
In 2009, in Warsaw and Kosciusko County. The company was incorporated in Indiana in 2010 as Lake City Saver Inc.
Is ShopSmart Marketing the same company as The Lake City Saver?
Yes. Lake City Saver Inc. is the corporation; ShopSmart Magazine and MoneySaver Direct Magazine are the two brands it publishes now.
How long has Chris Mougeotte worked in direct mail?
Since 1995. He started in his family’s business, Great Deals Magazine.