Mailed 100% by USPS to nearly 1.5 million Indiana homes a month

Coverage

Thirty Indiana counties, zoned one by one

Nearly 1.5 million households a month across the state, and 450,000 in northern Indiana alone. Buy one county or string them together.

ShopSmart Marketing’s 2024 coverage map of Indiana, the 30 mailed counties shaded with the homes in each

Homes per county

How many homes does each county zone reach?

From 12,000 homes in Tipton to 109,000 in Johnson, as the 2024 coverage map counts them. Each county is its own zone, and the ones with an edition online link to it.

  1. St. Joseph80,000 homes
  2. Elkhart25,000 homesGoshen
  3. Steuben17,000 homes
  4. Noble17,600 homesNoble County
  5. DeKalbzone mailedAuburn
  6. Marshall18,500 homesPlymouth
  7. Kosciusko35,000 homesWarsaw
  8. Whitley16,000 homesColumbia City
  9. Allen71,000 homes
  10. Wabash14,000 homesWabash
  11. Huntington16,000 homesHuntington
  12. Howard29,000 homesKokomo
  13. Grant41,000 homes
  14. Jay18,000 homesPortland
  15. Tippecanoe50,000 homesLafayette
  16. Tipton12,000 homes
  17. Delaware41,000 homesMuncie
  18. Madison40,000 homes
  19. Randolph18,000 homesWinchester
  20. Hamilton25,000 homes
  21. Hendricks92,000 homes
  22. Marion30,000 homes
  23. Hancock20,000 homes
  24. Henry15,000 homes
  25. Wayne27,000 homesRichmond
  26. Morgan30,000 homes
  27. Johnson109,000 homes
  28. Shelby18,000 homes
  29. Monroe50,000 homes
  30. Lawrence20,000 homes

Which part of Indiana does each office cover?

Two lines, one for each half of the network. The Northern Indiana office, (574) 343-3634, is the number printed on the Marshall County and Wabash MoneySaver covers and on The Lake City Saver. The northern editions are Warsaw, Plymouth, Goshen, Columbia City, Auburn, Noble County, Huntington and Wabash.

The Central Indiana office, (765) 212-3411, is printed on the Kokomo and Lafayette covers. The central editions are Muncie, Richmond, Portland and Winchester, and the counties around Indianapolis are central too.

What about the counties around Indianapolis?

The counties around Indianapolis are on the 2024 map: Marion at 30,000 homes, Hamilton at 25,000, Hendricks at 92,000, Johnson at 109,000, Hancock at 20,000, Morgan at 30,000 and Shelby at 18,000, with Madison and Henry to the east. Those zones have no edition online, so call the Central Indiana office for the issue that mails there.

The downtown Indianapolis skyline behind autumn trees

Answers

Questions about coverage

Which Indiana counties does ShopSmart mail to?

Thirty on the 2024 map, from St. Joseph and Elkhart in the north to Monroe and Lawrence in the south, with Hamilton, Hendricks, Marion and Johnson around Indianapolis.

How many homes does ShopSmart reach in northern Indiana?

450,000 homes in northern Indiana alone, out of nearly 1.5 million across the state each month.

Which county has the most homes on the coverage map?

Johnson County, at 109,000, followed by Hendricks at 92,000.

Does ShopSmart mail in the Indianapolis area?

Yes. The 2024 map counts 30,000 homes in Marion County and zones in Hamilton, Hendricks, Hancock, Johnson, Morgan and Shelby. Call the Central Indiana line, (765) 212-3411, for the edition there.

Complimentary consultation

Let’s scale your business, together.

Tell us what you sell and which Indiana towns you want to reach. A ShopSmart rep will walk you through the editions, the mailings and the digital options that fit.

Northern Indiana(574) 343-3634Central Indiana(765) 212-3411

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