Coverage
Thirty Indiana counties, zoned one by one
Nearly 1.5 million households a month across the state, and 450,000 in northern Indiana alone. Buy one county or string them together.

Homes per county
How many homes does each county zone reach?
From 12,000 homes in Tipton to 109,000 in Johnson, as the 2024 coverage map counts them. Each county is its own zone, and the ones with an edition online link to it.
- St. Joseph80,000 homes
- Elkhart25,000 homesGoshen
- Steuben17,000 homes
- Noble17,600 homesNoble County
- DeKalbzone mailedAuburn
- Marshall18,500 homesPlymouth
- Kosciusko35,000 homesWarsaw
- Whitley16,000 homesColumbia City
- Allen71,000 homes
- Wabash14,000 homesWabash
- Huntington16,000 homesHuntington
- Howard29,000 homesKokomo
- Grant41,000 homes
- Jay18,000 homesPortland
- Tippecanoe50,000 homesLafayette
- Tipton12,000 homes
- Delaware41,000 homesMuncie
- Madison40,000 homes
- Randolph18,000 homesWinchester
- Hamilton25,000 homes
- Hendricks92,000 homes
- Marion30,000 homes
- Hancock20,000 homes
- Henry15,000 homes
- Wayne27,000 homesRichmond
- Morgan30,000 homes
- Johnson109,000 homes
- Shelby18,000 homes
- Monroe50,000 homes
- Lawrence20,000 homes
Which part of Indiana does each office cover?
Two lines, one for each half of the network. The Northern Indiana office, (574) 343-3634, is the number printed on the Marshall County and Wabash MoneySaver covers and on The Lake City Saver. The northern editions are Warsaw, Plymouth, Goshen, Columbia City, Auburn, Noble County, Huntington and Wabash.
The Central Indiana office, (765) 212-3411, is printed on the Kokomo and Lafayette covers. The central editions are Muncie, Richmond, Portland and Winchester, and the counties around Indianapolis are central too.
What about the counties around Indianapolis?
The counties around Indianapolis are on the 2024 map: Marion at 30,000 homes, Hamilton at 25,000, Hendricks at 92,000, Johnson at 109,000, Hancock at 20,000, Morgan at 30,000 and Shelby at 18,000, with Madison and Henry to the east. Those zones have no edition online, so call the Central Indiana office for the issue that mails there.

Answers
Questions about coverage
Which Indiana counties does ShopSmart mail to?
Thirty on the 2024 map, from St. Joseph and Elkhart in the north to Monroe and Lawrence in the south, with Hamilton, Hendricks, Marion and Johnson around Indianapolis.
How many homes does ShopSmart reach in northern Indiana?
450,000 homes in northern Indiana alone, out of nearly 1.5 million across the state each month.
Which county has the most homes on the coverage map?
Johnson County, at 109,000, followed by Hendricks at 92,000.
Does ShopSmart mail in the Indianapolis area?
Yes. The 2024 map counts 30,000 homes in Marion County and zones in Hamilton, Hendricks, Hancock, Johnson, Morgan and Shelby. Call the Central Indiana line, (765) 212-3411, for the edition there.