Four mastheads come out of one network. MoneySaver Direct Magazine is the northern name, on the Auburn, Columbia City, Goshen, Huntington, Noble County and Plymouth editions. ShopSmart Magazine is mailed in Kokomo, Lafayette, Richmond and Wabash, and in Warsaw, where The Lake City Saver began in 2009. Great Deals Savings Magazine still runs in Portland and Winchester, and Elite Choice is Muncie’s shopping and service guide for Delaware County.
The editions differ in size as much as in name: about 14,000 homes in Wabash County, 29,000 in Howard County around Kokomo, 35,000 in Kosciusko County around Warsaw and 50,000 in Tippecanoe County around Lafayette, by the 2024 coverage map. The coverage page lists every county.
Answers
Questions from readers
Where can I read ShopSmart Magazine online?
Here. Fourteen editions are online, each on its own page in a page-turning reader with every coupon as printed.
How do I get the coupon magazine in my mailbox?
It is mailed by USPS to the homes in each edition’s zone; nothing to sign up for. In Warsaw, the Lake City Saver newsletter also sends the deals by email.
Where else can I find Indiana coupons online?
shopsmartmagazine.com lists coupons and local deals by city.
Why do some covers say MoneySaver, Great Deals or Elite Choice?
They are the family’s older mastheads. The company has been consolidating into two brands, ShopSmart Magazine and MoneySaver Direct Magazine.
Complimentary consultation
Let’s scale your business, together.
Tell us what you sell and which Indiana towns you want to reach. A ShopSmart rep will walk you through the editions, the mailings and the digital options that fit.
