ShopSmart Magazine · MoneySaver Direct Magazine
Put your offer in nearly 1.5 million Indiana homes
Our coupon magazines are mailed 100% through the U.S. Postal Service to homes in 30 Indiana counties every month, with your ad designed in the price. Postcards, geofenced digital ads and social media round it out.
Northern Indiana(574) 343-3634Central Indiana(765) 212-3411
What we sell
Four ways to reach Indiana households
Print in the mailbox, ads on the phone, posts on the feed. Use one, or line them up so each makes the next one work harder.
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01ShopSmart Magazine
A shared-mail coupon magazine mailed 100% by USPS, zoned county by county, with your ad designed in the price.
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02ShopSmart Postcards
Every Door Direct Mail, DAL cards, carrier-route targeting and mailings to your own customer list.
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03ShopSmart Digital
Geofencing, audience curation, keyword and event targeting, and site retargeting across websites, apps and video.
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04ShopSmart EZ Social
Post everywhere from one place yourself, or let the team create, schedule and post on up to five channels.
Why the mailbox still works
Why advertise in a coupon magazine?
TL;DR
ShopSmart Magazine and MoneySaver Direct Magazine are shared-mail coupon magazines mailed 100% through USPS to nearly 1.5 million Indiana households a month, with delivery backed by postal receipts. Advertisers choose county zones, get their ad designed as part of the price, and track results through coupons, call tracking and QR codes.
It arrives, and we can prove it
Every copy goes out 100% through the United States Postal Service. Delivery is guaranteed, with postal receipts to back it up.
It stays in the house
Each issue is full of dining, automotive, entertainment and home improvement offers, and it has a long shelf life: it stays in the house until the next issue arrives.
You can count what it brings
Coupon redemptions, a trackable phone number, QR code scans and visits to your site and social pages all show what the ad did.
The ad is designed for you
Our designers build it, and design and consultation are included in the ad price. Change it month to month as your offers change.
Read it online
Fourteen editions, one for your town
Each edition has its own page with the full issue in a page-turning reader. MoneySaver in the north, ShopSmart from Kokomo to Richmond, and the Great Deals and Elite Choice mastheads where they still run.
- AuburnDeKalb’s MoneySaverDeKalb County
- Columbia CityWhitley’s MoneySaverWhitley County
- GoshenElkhart County MoneySaverElkhart County
- HuntingtonHuntington’s MoneySaverHuntington County
- KokomoShopSmart KokomoHoward County
- LafayetteShopSmart LafayetteTippecanoe County
- MuncieElite Choice MuncieDelaware County
- Noble CountyNoble’s MoneySaverNoble County
- PlymouthMarshall County MoneySaverMarshall County
- PortlandGreat Deals of PortlandJay County
- RichmondShopSmart RichmondWayne County
- WabashShopSmart WabashWabash County
- WinchesterGreat Deals of WinchesterRandolph County
- WarsawShopSmart WarsawKosciusko County
Coverage
Thirty counties, from St. Joseph to Lawrence
The 2024 coverage map runs from South Bend’s county and Steuben in the north, through the Indianapolis ring of Hamilton, Hendricks, Marion and Johnson, down to Monroe and Lawrence. Northern Indiana alone takes 450,000 homes.
County-by-county homes
Clip and save
What advertisers say
“We advertise with them in nearly 40 cities across Indiana and Michigan. Year to date, we have tracked 32% of our leads coming from their advertising program.”
“The ad must be working because I was up 69% in sales last year!!”
“Your team has always bent over backwards for me to help market my business for over 20 years and I have always appreciated our partnership.”
“We LOVE the response we get! We are so excited with your program and look forward to another 10 years of positive results!”
“We have always been completely satisfied with their products and service. I would recommend them to anyone who asks about marketing!”
“We get a ton of the coupons...Yes, we would recommend this to other businesses!”
Who you’ll work with
A Warsaw family business since The Lake City Saver
Chris Mougeotte has been in direct mail since 1995, starting in his family’s business, Great Deals Magazine. He and Sarah launched The Lake City Saver in 2009. Today Sue Sheller runs production, Kelly Smith leads design, Sally Schenck looks after clients, and Joanna Prescott and Mike McCarty sell across the state.
Meet the teamAnswers
Questions advertisers ask first
How many homes does ShopSmart Magazine reach?
Nearly 1.5 million Indiana households every month, 450,000 of them in northern Indiana, across the 30 counties on the 2024 coverage map.
Is ShopSmart Magazine mailed or dropped on the doorstep?
Mailed. Every copy goes 100% through the United States Postal Service, and delivery is guaranteed with postal receipts to back it up.
Can I advertise in just one Indiana town?
Yes. The magazine is zoned county by county, and you choose one zone or several.
What does ShopSmart Marketing sell besides the magazine?
Three more things: postcards (EDDM, DAL cards, carrier routes or your own customer list), ShopSmart Digital programmatic and geofencing ads, and ShopSmart EZ Social for your social media.